The goal was to create SpaceXyme’s brand personality from the ground up to communicate that this is a company making the impossible happen.
Introduce SpaceXyme to the world and communicate their values and science, with the goal of defining who they are to use as a guide moving forward. The brand identity would need to communicate that SpaceXyme targets brain plaques, which is thought to be the impossible in the treatment of Alzheimer's disease.
Created an entirely new identity that captures the essence of the brand and delivers what they believe in. This new identity was expressed in a newly launched website focusing on the science behind their treatment. A comprehensive brand strategy and messaging platforms will live in the collateral content in the future.