Rapid COVID-19 Response

CASE STUDY

Using Visual Communication To Protect The Healthcare Professionals From The Pandemic

Mao Miyamoto Medical Media teamed up with Emory Visual Medical Education team to engage extensively in the response to the COVID-19 pandemic. Under the supervision and sponsorship of Serious Communicable Diseases Program (SCDP), We contributed to PPE training for frontline Emory providers, advancing and explaining research breakthroughs, created educational materials for patients and families and the public, and just in time training for providers. These materials were created by highly-trained medical illustrators, with attention to scientific accuracy, educational efficacy, and elegance of design.

CHALLENGE

Help Emory SCDP create educational materials that are up-to-date with the rapid change of safety policy around COVID-19. Reach as many hospital staff with their educational materials and flatten the curve for COVID-19 infection rate. Create medically accurate material, all without extensive review from the SMEs who are already overbooked with hospitalized COVID patients.

OUTCOME

Exponential increase in page views and decrease in infection rate among the hospital staff. Accessed new reach in hospitals with limited resources globally.

Project Details

  • Client :
    Emory University, Serious Communicable Diseases Program
  • Deliverables :
    Content Strategy
    Messaging
    Communication Design
    Collateral Design and Production
    Video Production
    User Experience Design
    User Interface Design
  • Duration :
    April 2020 - February 2021
  • Meeting :
    50 hours
  • Audience :
    Healthcare Providers and their family

"Mao’s team is extremely organized, creative, and efficient. They worked with our team for over a year on high-impact projects during our rapid response to the pandemic. Mao is a capable leader and dedicated teammate. Her team brings energy and drive to every project they work on." - Michael Konomos, Emory University

Developing the strategy

Over a facilitated session, we surfaced the challenges SCDP as a healthcare organization faced. In this process, they prioritized implementing the safety operation based on the global and local policy that changed on a daily basis. Keeping up the content became the foundation of our work and strategy during the pandemic.

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Understanding the users

Due to the high-stake nature of HCP’s mission, content has to be clear, digestible, yet accurate. To cater to the needs of these users, we created unique user profiles to represent the state that they work in. This painted a clear picture of where a high possibility of infection lays and how we can prevent them through use of design.

Considering the difficulty of taking off PPE or getting out of the patient's room, accessibility to information became key.

Positioning

Understanding the role that SCDP plays and who they are a champion for helped define the positioning of the educational material we create. While there were a lot of people who needed help during this unprecedented time, our mission was strictly to help the hospital personnel who worked at the Emory University Hospital System, and their family. By providing knowledge specific to hospital staff, we aimed to lower the infectious rate for Emory staff, thus providing a safe working environment for them and their family.

Credit: gettyimages

Defining the scope

We were able to extract and define the key scope in which we have to work.

1. SMEs are already booked with an overflow of hospitalized COVID-19 patients
2. Global supply shortage of PPE, which are not designed to be safely reused
3. Racial division is becoming more and more radical (BLM, Asian Hate)

Safely reusing PPEs

PPEs are not designed to be reused safely, and thinking through how to safely use them as much as possible is an unknown territory. It not only took highly-skilled logical thinking but also knowing the hospital operations and medical knowledge. Our mission was to take off the cognitive load of each doctors by offering a standardized PPE procedure without adding workload to obtain the information.

Illustrated PPE instructions

To offer accessibility to the information and to deliver it fast, we created a printable PDF of PPE instructions jamming as much information as possible in one page for each PPE combination. This allowed HCPs to easily print out and post the paper on the wall for anyone entering the patient rooms to acquire the information.

Expanding the library

Following the success of the printable instructions, many across the globe requested a PPE combination they were using in their hospitals. We continued to create more variations of PPE instructions alongside other educational materials such as videos on N95, how masks work printable guide, ambulatory instructions, and decon printable guides.

The Video

By introducing motion, we filled the gap of explaining some of the instructions that are hard to explain in an illustrated form. Also by visualizing how the aerosol flow when using N95, we provided information that is easy to stick.

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Making it interactive

To offer accessibility to the information and to deliver it fast, we created a printable PDF of PPE instructions jamming as much information as possible in one page for each situation. This allowed HCPs to easily print out and stick the paper on the wall for anyone entering the patient rooms to acquire the information.

Results

Exponential increase in page views, decrease in infection rate among the hospital staff, accessed new reach in hospitals with limited resources globally- but most importantly, positive impact on disease control during COVID-19 and more lives saved.

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